04
MOBILE OPERATOR SOLUTIONS
Spark Prepaid SMS.
Text messaging is the most used data service in the world with 4.2 billion people texting daily.
91% of teens with cell phones actively text.
77% of students want relevant information from colleges via text.
About 50% of adults 18-24 say text conversations are just as meaningful as a phone call.
Adults 18-24 send and receive 3,853 texts a month.
Mobile customers under the age of 35 are migrating from traditional voice to text as the mainstream way to communicate. Operator plans typically bundle “free unlimited texting” with voice. These plans do not adequately capture the value proposition of text for young users. Younger mobile users value texting more than voice and operators can better service this growth market if they deliver flexible plans that enable them to control their costs and pay for only the services they value the most.
Spark is a prepaid SMS services platform enabling operators to deliver a prepaid SMS service to customers who do not want to pay for voice, but demand data and messaging solutions.
Operators can license the Spark prepaid platform and generate PINs for resale as an app or online service as well as a physical prepaid card. Lantern will manage all termination and routing of SMS traffic on the prepaid platform through its Lighthouse Exchange™. The product will give operators an efficient way to introduce data-only services to market without having to bundle them with voice.
Operators can white-label brand the service as their own and will be able to customize branding, color, font and terms.
SPARK PREPAID™ SMS FEATURES:
● Near real-time charts and tables on profit-loss by region over time
● Upload and update global rates for SMS prepaid termination
● Set rates based on volume commitments with discounts
● Order PINs on demand based on published rates
● Add additional charges based on usage patterns, time, expiration date, etc.
● Select quality of service minimum standards
● Make payments and pre-payments to account online
● View and print reports on volume, completion rates, revenue and profit
“
Significantly, even the advance of smartphones — chock-full of features, functionality and a wide variety of mobile applications — hasn’t changed consumers’ dependence on text messaging to connect with the world around them.
Hank Mondaca, The Mobile Marketer
04
SPARK PREPAID SMS
Spark Prepaid SMS.
Text messaging is the most used data service in the world with 4.2 billion people texting daily.
91% of teens with cell phones actively text.
77% of students want relevant information from colleges via text.
About 50% of adults 18-24 say text conversations are just as meaningful as a phone call.
Adults 18-24 send and receive 3,853 texts a month.
Spark Prepaid™ SMS
Mobile customers under the age of 35 are migrating from traditional voice to text as the mainstream way to communicate. Operator plans typically bundle “free unlimited texting” with voice. These plans do not adequately capture the value proposition of text for young users. Younger mobile users value texting more than voice and operators can better service this growth market if they deliver flexible plans that enable them to control their costs and pay for only the services they value the most.
Spark is a prepaid SMS services platform enabling operators to deliver a prepaid SMS service to customers who do not want to pay for voice, but demand data and messaging solutions.
Operators can license the Spark prepaid platform and generate PINs for resale as an app or online service as well as a physical prepaid card. Lantern will manage all termination and routing of SMS traffic on the prepaid platform through its Lighthouse Exchange™. The product will give operators an efficient way to introduce data-only services to market without having to bundle them with voice.
Operators can white-label brand the service as their own and will be able to customize branding, color, font and terms.
SPARK PREPAID™ SMS FEATURES:
● Near real-time charts and tables on profit-loss by region over time
● Upload and update global rates for SMS prepaid termination
● Set rates based on volume commitments with discounts
● Order PINs on demand based on published rates
● Add additional charges based on usage patterns, time, expiration date, etc.
● Select quality of service minimum standards
● Make payments and pre-payments to account online
● View and print reports on volume, completion rates, revenue and profit