03

MESSAGE MARKETPLACE

Lantern is a Global Marketplace Helping Telecom
Operators Increase SMS Revenue and Profitability

At Lantern, we recognize that operators are struggling to grow revenue and market share in SMS and messaging. While SMS messaging continues to grow at 4% to 5% annually, revenues for P2P messaging are flat. And A2P messaging, while profitable, is beginning to see challenges from government policies aimed at limiting bulk messaging.

Through Lantern’s Messaging Marketplace, Lantern empowers operators with new services and business models helping them gain a competitive advantage and influence global markets.

A Global Marketplace for SMS and Next-Generation Messaging
Operators that join the Lighthouse SMS Exchange will have access to all of Lantern’s products and services including wholesale SMS and white-labeled applications for customization of operator product offerings.

THE MARKETPLACE ENABLES CARRIERS TO:

● Seamlessly interconnect with direct routes for lower cost SMS termination around the world

● Enter new markets without investing in costly infrastructure or in-country support

● Trial new messaging applications with customers

● Deliver prepaid SMS to customers that value texting and seek plans that are aligned with usage

● Win back market share from OTT messaging providers with new native SMS feature-rich apps

● Identify least cost routes that are guaranteed to meet QoS standards for SMS

● Automate routing rules to ensure profitability and minimize losses

● Offer favored pricing to partner operators through the Exchange

● Streamline billing and revenue collections process

● Establish new trusted relationships with Tier I service providers

Your next SMS will probably be around longer, and remain more legible, than your tombstone. For, unlike your tombstone or even your mortal coil, your texts may be worth something.

DOUGLAS RUSHKOFF

03

MESSAGE MARKETPLACE

Lantern is a Global Marketplace Helping
Telecom Operators Increase SMS Revenue and Profitability

At Lantern, we recognize that operators are struggling to grow revenue and market share in SMS and messaging. While SMS messaging continues to grow at 4% to 5% annually, revenues for P2P messaging are flat. And A2P messaging, while profitable, is beginning to see challenges from government policies aimed at limiting bulk messaging.

Through Lantern’s Messaging Marketplace, Lantern empowers operators with new services and business models helping them gain a competitive advantage and influence global markets.

A Global Marketplace for SMS and Next-Generation Messaging
Operators that join the Lighthouse SMS Exchange will have access to all of Lantern’s products and services including wholesale SMS and white-labeled applications for customization of operator product offerings.

THE MARKETPLACE ENABLES CARRIERS TO:

● Seamlessly interconnect with direct routes for lower cost SMS termination around the world

● Enter new markets without investing in costly infrastructure or in-country support

● Trial new messaging applications with customers

● Deliver prepaid SMS to customers that value texting and seek plans that are aligned with usage

● Win back market share from OTT messaging providers with new native SMS feature-rich apps

● Identify least cost routes that are guaranteed to meet QoS standards for SMS

● Automate routing rules to ensure profitability and minimize losses

● Offer favored pricing to partner operators through the Exchange

● Streamline billing and revenue collections process

● Establish new trusted relationships with Tier I service providers

Your next SMS will probably be around longer, and remain more legible, than your tombstone. For, unlike your tombstone or even your mortal coil, your texts may be worth something.

DOUGLAS RUSHKOFF